Project Overview 📌

00

Info 💬

01

Problem

Currently the polarization of society is ever prevalent on social media. How might we be able to improve upon X’s current features to encourage media literacy?

Outcome

Through expanding contextualization and encouraging users to be critical and empathetic of the social media’s narratives, it can be transformed into a positive environment

Duration

5 wk redesign

Role

Solo UX exploration

Tools

Figma

Problem Discovery 📑

02

What is
media literacy?

“Media literacy is the active inquiry and critical thinking about the messages we receive and create.”- Professor of Communication Studies at Rhode Island College, Renee Hobbs

Media literacy is the contextualization of how differing world views cause others to interpret the same piece of content differently. It is the act of understanding how multiple perspectives effect of how others make sense of the world.

Currently the polarization of society is apparent with progressive communities not respecting conservative media. Contrastingly a large portion of conservative ideals villainizes institutional news and education. Hostile divisions are growing internationally. Media literacy tackles questions such as does everyone has the right to be amplified? Is misinformation (fake news) contextual?

Platform discovery 📑

03

Why choose
this platform?

Elon describes X’s purpose as “a service for friends, family, and coworkers to communicate and stay connected through the exchange of quick, frequent messages.” However, X (formerly Twitter) has known to be a space for discourse and news in addition to pure entertainment

6%

Harassment rose from the transition of X to Twitter from 2022 - 2023

- ADL Report

14%

of X users use the platform for news

- Digital News Report

70%

Fake news more likely to be retweeted than real news

- MIT Sloan School of Management

DESK RESEARCH 📑

04

Gauging
current problem space

Twitter is a strong platform with 4.6+ rating on iOS and 520 million+ active users. To start my research I decided to view different reviews with varying filters in order to gauge a general idea of strengths and weaknesses the users experience.

Gaining
perspective

I created a competitor analysis to analyze how global platforms are engaging to tackle this problem.

This gave me perspective of which methods were most popular and the effect that they had.

User Research 📑

05

Methodologies to
scope pain points

In order to get a larger understanding of how users feel about X’s approach towards media literacy, I conducted 2 semi-structured interviews and a survey with 32 responses

62.5%

thought current approaches such as Community Notes creates further misinformation and divide

87.5%

of respondents do not feel X is a comfortable space to express opinions or have productive debates

59%

relied on user discussion for determining what they would consider to be fake news

100%

agreed there was a need to encourage media literacy

Platform Analysis 📑

06

Uncovering
current solutions

Rather than media literacy, X focuses more on the idea of free speech. I researched competitor tactics and X's current features learn how problems such as information are being addressed and how my solutions could integrate with current features.

Labeling Content

Gives readers a notice and/or share additional context with them. They describe this "includes media that is significantly and deceptively altered, manipulated, or fabricated." Labeled posts are subject to reduced visibility.

Flagging Content

Certain users can report posts for hate, abuse & harassment, child safety, privacy, spam, sensitive or disturbing media, and deceptive identities. Since fall of 2023, the misinformation report has been taken down

Community Notes

Community Notes participants can write a note with additional information, to provide public context on a post that is misleading. Anyone can fact-check a post, and if enough people upvote it, then their note will be appended to the original post.

In 2022 Birdwatch, now Community Notes reported, 80% of tweets that users chose to annotate as misleading prioritized political content of their opposing view. “It is unclear whether these users had the knowledge and skills to debunk misinformation or offer alternative, correct information”

- David Rand, Professor of MIT Sloan School of Management

OPPORTUNITY SPACES 🌟

07

So what?
takeaways/opportunities

1. The current solutions towards aiding media literacy is encouraging polarized views
Features such as community notes are not being regulated transparently causing individuals to note on tweets that “don’t feel right” rather than encourage active research.

2. X is being used for a variety of uses such as entertainment, online debates, and news which is all being addressed under the same solutions
The split uses of X is causing more discontent as users voices who claim their content is purely for entertainment are being censored or certain individuals who share unpopular views feel as though their voices are silenced.

3. Media literacy is not the focus
Rather than encouraging critical or productive thinking, X’s current features encourage popular votes and low bar in participating in community notes. It cater’s towards a majority overrules mindset.

How might we be able to improve upon X’s current features to encourage media literacy?

Solution 📱

07

Final
design and solutions

The goal was to encourage empathy and contextualization to users with differing views.

With this in mind I created designs that could not only stop misinformation but encourage sharing ideas that are not weaponized.

Labelling For Intention

Intentions may not be recognized through text. By allowing users to interpret in a way the post was meant, miscommunication can be limited and healthy conversation encouraged.

This includes new features such as:
1. Choosing labels such as "Just for fun" or "Persuade" openly invites interaction and will not be subject to Community Notes.
2. The "Inform" and "Other" labels are taken as fact or news. These are subject to Community Notes. This way users are able to decipher if they choose to support this source or not with plentiful context.
3. This feature of labelling can be turned off from visibility anytime.

Providing Context

Posts with the inform label will have additional layers of information to be helpful for convenient analysis.  

This includes new features such as:
1. A credibility score rated by Community Notes members
2. A heat map linked with articles supporting or arguing any portion of the post
3. Full transparency of Top Rated, Random, and Most Recently written notes.

Incentivizing Contributions Toward Media Literacy

Although community notes is completely anonymous because X aimed to allow comfortable contributions, incentivizing users and allowing them to choose not to be anonymous allows them to take accountability and continuously contribute

This includes new features such as:
1. A mentorship status that guides new users to write thoughtful notes determined by the current writing impact score
2. A badge that rewards top contributors that can be shown not anonymously if selected

potential 📈

08

Ideas  
future opportunities

This project had a prompt that I truly cared about which made me increasingly appreciate the process.

Here are some thoughts that I will take on with the rest of my UX journey.

Identifying Qualitative and Quantitivative KPI's  

One of the key problems identified through my research was consistent mixed reactions to X's current tactics. If my features were to be implemented, understanding how to possibly analyze the effectiveness would unlock a deeper understanding to solving the media literacy problem.  

Designing With The Algorithm in Mind

Community Notes uses a bridge-based algorithm meaning they reward users that have upvotes by users that disagreed with their points previously. Exploring how we could reward users who appeal to diverse perspectives and designing with the algorithm in mind could unlock more solutions.

Creating a Full Prototype

With more resources and time I would have liked to pursue a fully working prototype that connected the ideated solutions together. This way I could convey a full and more realistic experience.

Reflection 🪞

09

Final takeaways and  
lessons learned

This project had a prompt that I truly cared about which made me increasingly appreciate the process.

Here are some thoughts that I will take on with the rest of my UX journey.

Design With Diverse Perspectives In Mind

This project led to research about people who had very opposing views than mine. Designing with the intent to create the user's experience better for a wide range of demographics helped me exercise my own empathy skills as a product designer.  

Working With Established Design Systems

Overall, creating the redesigns were simple because X has a strongly established design system. However, I felt as though it continuously restricted the amount of freedom I could take in order to create features that felt plausible to being on the real app.